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Not only are we set apart because our company was founded, and our carriers designed, by an Occupational Therapist, but the values we uphold influence our decisions in every area of the design process, including how we source our materials.

Our fabric...

African woman making fabric by hand


Babuebaby's mission is to ultimately bring people and cultures together via love for our neighbour - to do good, both on a micro and macro scale.

We are intentional in our decision-making and have ensured complete transparency within our supply chain process. Waste is reduced by certifying that all scraps are utilized for other projects.

Our fabric is biodegradable, ethically-sourced, 100% cotton, and consists of all-natural dyes. Some of the companies we work with are:

  • Kudhinda

  • Msichana


While our Ankara + Kente fabric are purchased from women-owned businesses in South Africa. These artisans are compensated fairly for their craft and hard work.


We wish to connect people from all across the globe, to bring joy to the lives of others, to serve the underserved, and to reestablish a sense of unity in an otherwise divided world. 

You see, everyone has value, and we want to encourage and support individuals in their journey, whatever that may be. We wish for them to know that they are treasured and important and a part of the bigger picture. 

It's an easy and free thing to do - to love. And we as a business have embedded this core value in our operations so that with every decision we make, we become closer to our mission and vision.

Textile shop in Africa
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